Prof. Kevin Morgan Endorses Ample's Farm-to-Fork Model

https://youtube.com/shorts/qqK8OwC9HXc

In this video testimonial, Prof. Kevin Morgan, a member of the UK Right to Food Commission, shares why he finds the Ample project to be a compelling solution to fix the UK’s broken food system.

He outlines how Ample bridges the gap between agricultural surplus and public sector food insecurity while highlighting the credibility of Ample's founders, advisors, and industry backers.

Key Takeaways & Endorsement Highlights

Fixing a Broken Food System: Ample rescues millions of tonnes of perfectly edible food that is wasted every year and redirects it to public sector institutions—such as schools and hospitals—that urgently need sustainably produced food at affordable prices.

Farm-to-Fork Sustainability: The model establishes a positive, closed-loop food cycle connecting growers directly to institutional kitchens.

Founding Track Record & Credibility: Prof. Morgan notes that Ample's founders and advisory team inspire high confidence due to their proven track records in the sector. Key Industry Backers: Highlights support from major public food figures, including Michael Hales (School Meal Catering) and Phil Shelley (Hospital Catering). Featured

Speaker: Prof. Kevin Morgan – Member of the UK Right to Food Commission

Timestamps & Transcript

Summary 00:00 – Introduction & inspiration behind the Ample project

00:08 – Rescuing millions of tonnes of edible food for schools and hospitals

00:30 – Creating a sustainable farm-to-fork food cycle

00:38 – Founder credibility and advisory backing (Michael Hales & Phil Shelley)

00:59 – Concluding endorsement: A compelling model to fix UK food systems