top of page


Feeding the Future: How Ample Kitchen is Delivering on the UN Sustainable Development Goals
At Ample Kitchen, we describe ourselves as a “social business with a commercial attitude.” This means that while we are driven by growth and innovation, our ultimate "North Star" is the impact we have on the planet and its people. The UK food system is currently failing: 26,000 tonnes of good food are wasted every day, while hospital and school meals often remain nutritionally inadequate. We built Ample to change this. Our business model isn't just about efficiency; it is a
Andrew Steel
2 days ago3 min read


Call to Action: Join the Circular Stadium Initiative
Fuelling Champions, Feeding the Future . At Ample, we are on a mission to transform the UK sports industry into a catalyst for climate action and public health. We are pioneering the Circular Stadium Initiative, and we are looking for forward-thinking sports clubs and governing bodies to join our expanding coalition. Together, we can prove that high-performance nutrition and environmental stewardship are not just compatible, but mutually reinforcing. What is the "Farm-to-Fan"
Andrew Steel
6 days ago2 min read


Ample: Transforming Agricultural Surplus into Sustainable Revenue
The UK’s agricultural sector in 2026 is currently navigating a "perfect storm." While supermarkets are locked in a fierce battle for market share, farmers are bearing the brunt of geopolitical instability and rising production costs. Below is an investigation into the current pricing war, its impact on the farming community, and how Ample is positioning itself as a solution for surplus produce. 1. The 2026 Supermarket "Price War" Context The current retail landscape is domin
Andrew Steel
Apr 23 min read


Fuelling the Future of UK Food Procurement with Ample
The UK food landscape is undergoing a massive shift. With the government’s recent mandate indicating that 50% of procurement must come from UK farmers by 2030, the public sector is actively seeking sustainable, scalable, and homegrown solutions. At Ample, we are perfectly positioned to capitalise on this mandate, and we have the pipeline and strategic partnerships to prove it. Our mission is to revolutionise public sector catering by providing high-quality, sustainable food a
Andrew Steel
Apr 22 min read


The Future of Food 2.0: What PwC’s Latest Report Means for Our Nutrition
At Ample, our mission has always been to simplify optimal nutrition so you can fuel your life without friction. We spend a lot of time thinking about the future of what we eat, which is why we were thrilled to read the recent "Future of Food 2.0" report developed by Strategy&, PwC's global strategy consulting business. Before we dive in, we want to extend a huge thank you to the brilliant team that authored this comprehensive study: Harald Dutzler, Stuti Sethi, Janika Albrec
Andrew Steel
Mar 253 min read


Ample Kitchen Tasting Sessions: the Saucy Takeaways
A few weeks ago we hosted our very first Ample Kitchen tasting session - a critical part of our product development process. After months of recipe creation and internal testing, we took our products to key decision-makers in the NHS supply chain. Versatility and flavour came out as most impressive of our range, while the benefits of the products' nutrient density was praised as ideal for patients in hospitals (and everyone, really). We also took away a few key learnings. Lea
Katya Lukina
Feb 31 min read


Help us Rescue 26 Tonnes of Potatoes for our Plentiful Campaign
We need your help! For our second Plentiful campaign, we want to rescue tonnes of red skinned potatoes from going back into the ground in Lincolnshire. We've teamed up with Feeding Britain to distribute as many of these spuds before it's too late so they land on plates and not in pits. Why are the potatoes at risk of going to waste? Many major retailers prioritise "perfect" white-skinned potatoes, leaving their "unusual" red-skinned cousins behind. Because they don’t fit a s
Katya Lukina
Jan 191 min read


What's Cooking Ample?
Find out what's been happening in the Ample development kitchen.
kate6931
Dec 11, 20252 min read


From Soil to Soul: The Aftermovie
On the 11th of November 2025 we launched Ample Kitchen in the wonderful Roof Gardens in central London. The perfect setting for our Soil to Soul event. We gathered an amazing crowd of real change-makers from the world of sustainable, just, regenerative and ethically grown and produced food. Food is the conduit to regenerate our soils and our souls as both are inherently connected and we need both in order to tackle the current food crisis. The recent Eat Lancet report show
Katya Lukina
Nov 24, 20252 min read


A Little More Action Please
Yesterday we saw over 80 guests from all four corners of the food industry join us for a call to action at the Roof Gardens. We called to solve the food crisis that is having huge effects on both planetary and human health. We heard from Ample's Leon Aarts about the importance of working together to solve injustices, from EAT Lancet Commission's Gunhild Stordalen on the reasons behind why everyone should have a PHD (planetary health diet), and from Real Zero's Professor Hugh
Katya Lukina
Nov 12, 20252 min read


Closing the Loop: Ample Innovation Pilots Reusable Distribution with OAK-RA
The challenge of packaging waste is one that demands innovation, especially in urban logistics and public service supply chains. At Ample Innovation, we believe that true progress isn't just about what you deliver, but how you deliver it. That's why we are thrilled to announce a strategic partnership and pilot program with OAK-RA , a pioneer in reusable, smart container solutions, to transform our UK distribution model. This partnership is a significant step forward in cement
Andrew Steel
Nov 3, 20252 min read


The Real Horror Story: Tackling Britain's £20 Billion Food Waste Crisis, One Pumpkin at a Time
Halloween is a time for costumes and candy, but for those of us working towards a sustainable food system, the end of October brings a genuine scare: the massive volume of food waste generated in the UK. Every day, a shocking 26,000 tonnes of perfectly good food goes to waste across the UK 1 . This translates to an annual cost that exceeds $£20$ billion . This colossal loss of resources fuels greenhouse gas emissions and leaves British farmers with up to 25% of their crops u
Andrew Steel
Nov 3, 20253 min read


We're Taking Action to Solve the Food Crisis on 11th November '25
We are thrilled to announce that we are organizing an exclusive, invite-only event on the 11th of November in Central London: "From Soil to Soul: Taking Action to Solve the Food Crisis" With a room full of like-minded creative individuals who are passionate about addressing urgent issues and creating innovative solutions surrounding our food systems, we aim to spark big change in the industry. We know that our climate, planet and health are under threat. We have soil degradat
Katya Lukina
Oct 31, 20251 min read


Ample Kitchen's Systemic Food Economy Reform Model
Ample Kitchen's unique, pro-social model is designed to contribute to systemic change in the food economy by addressing issues of waste, equity, nutrition, and environmental impact on a massive scale, extending well beyond its primary B2B sales channel (Ample Marketplace). The overall purpose of Ample is to change the failing food system by striking a balance between commercial and social outcomes, aiming to make profit work for people and the planet. Ample seeks to build a n
Andrew Steel
Oct 31, 20253 min read


A New Era for British Farming: How a Carbon Tax Could Tip the Scales
The UK's food landscape may be on the cusp of a significant transformation. As the nation grapples with the dual pressures of economic...
Andrew Steel
Oct 7, 20251 min read


A Call to Action: Stepping Up Our Game for the Great Food Transformation
The Ample team returned from the Stockholm Food Summit , where the 2025 EAT-Lancet report was presented, and the energy is infectious....
Andrew Steel
Oct 7, 20253 min read


Changing the Menu for a Net Zero NHS
What an inspiring day with the NHS Chef Mentoring Programme ! I had the pleasure of attending the final day to present about Ample and...
Andrew Steel
Oct 2, 20251 min read


Welcoming Kate Fortescue, Our New Head of Food Development
We are delighted to share some brilliant news: Kate Fortescue has joined the Ample team as our new Head of Food Development ! Kate...
Andrew Steel
Sep 30, 20252 min read


Ample Innovation: Transforming Farm Surplus into a Healthier Future for Food for Life
The quest for a truly resilient and healthy food system in the UK is a challenging one, balancing sustainability, affordability, and...
Andrew Steel
Sep 22, 20253 min read


The Ample Kitchen: A Prescription for a Healthier NHS and a Healthier You
In the ongoing conversation about the future of the NHS, one crucial element is often overlooked: the power of nutrition. At Ample, we...
Andrew Steel
Sep 15, 20253 min read
bottom of page
