Food waste is a massive challenge, especially for businesses, caterers, and public sector organisations like the NHS. Every day, tonnes of perfectly edible food go to waste, costing money and harming the environment. But here’s the good news: innovative B2B food waste strategies are emerging across the UK, turning this problem into an opportunity. I’m excited to share some of the most effective and creative solutions that are reshaping how surplus food is managed, redistribut

The way we produce and consume food is at a turning point. The National Food Strategy, an independent review commissioned by the UK government, recently laid out a bold vision to transform our food system into one that makes us "well instead of sick" and restores the planet. National Food Strategy Overview At Ample, we’ve always believed that nutrition should be simple, high-quality, and sustainable. Seeing the strategy’s recommendations feels like a validation of our core

Last year we launched our events series: From Soil to Soul. Not only talking about the importance to keep our soils and souls healthy, to understand the connection between the two also about the role of food in both of these, soul and soil are intrinsically linked. The 20th of May saw our second in the series at Willy’s ACV HQ, a beautiful mother farm with a 300 year old organic apply orchard from which William and his team produce amazing organic apple cider vinegars and oth

When it comes to sourcing potatoes for your business, catering service, or public sector organisation, reliability and sustainability are key. Potatoes are a staple ingredient, but managing supply can be tricky. Surplus potatoes offer a fantastic opportunity to secure quality produce while supporting sustainable food practices. I’ve spent time researching and connecting with suppliers who specialise in surplus potatoes, and I’m excited to share what I’ve learned with you. Let

Managing farm surplus effectively is a challenge that many businesses, caterers, and public sector organisations face today. With food waste becoming a pressing issue, it’s crucial to find smart, sustainable ways to handle excess produce. I’ve seen firsthand how turning surplus into opportunity not only benefits the environment but also boosts revenue streams. Let’s dive into some practical farm surplus strategies that work well in the UK context. Understanding Farm Surplus S

At Ample, we believe that what we eat defines our collective future. Recent data highlights a stark reality: obesity is one of the most pressing public health challenges in the UK. With two-thirds of English adults and over a third of 10 to 11-year-olds classified as overweight or obese , the strain on our communities and the NHS—costing approximately £6 billion annually for medical treatments—is undeniable. Ample is stepping up to join the "whole-system approach" to health

Executive Summary of the Report The committee expressed "disappointment" that the Government's 2014 Plan for Public Procurement failed to deliver significant change due to a lack of enforcement and monitoring. 1. Failures in Monitoring and Standards Poor Compliance: Even where mandatory, the Government Buying Standards for Food and Catering (GBSF) are poorly monitored and enforced. The "Loophole": The GBSF currently allows public bodies to bypass UK animal welfare and product

As we prepare for our @Republic Europe launch, we want to be transparent about where we are heading. Ample Innovation Ltd is at an exciting inflection point, and your investment will fuel three key areas: The New Kitchen: We are scaling operations with a brand-new, state-of-the-art facility to meet surging demand. The Redditch Team: We’re investing in local talent, bringing in the minds and hands needed to scale our impact. New Audiences: We’re breaking into new markets and e

The September 2025 IGD Economics report, Driving Growth Through a Thriving Food System, outlines a strategic roadmap for the UK food system to move from low growth to becoming a catalyst for economic resilience. For a brand like Ample, these findings provide a wealth of data-backed insights to position yourselves as thought leaders in the food-transition space. Unlocking UK Food System Resilience The following salient points highlight the "purposeful growth" framework and t

When it comes to running a successful kitchen operation, whether in a business, catering service, or a public sector organisation like the NHS, partnerships are everything. I’ve seen firsthand how building strong, effective kitchen sustainability partnerships can transform the way kitchens operate. It’s not just about sharing resources or ideas; it’s about creating a network that supports sustainability, reduces waste, and boosts efficiency. Let’s dive into how you can build

Let’s be honest: nobody feels good about scraping a perfectly fine—if slightly forgotten—lasagna into the bin. Yet, according to the latest WRAP report on Household Food and Drink Waste in the UK , we’re doing it a lot. Specifically, UK households generated a staggering 6.0 million tonnes of food and drink waste in 2022 alone. That equates to about 88 kg per person. If you're struggling to visualise that, imagine carrying 88 bags of sugar straight from the supermarket to the

The landscape of government procurement has shifted. For a forward-thinking business like Ample Innovation, the publication of Procurement Policy Note (PPN) 06/20 represents a massive opportunity to turn our values into a competitive edge. Gone are the days when social value was a "nice-to-have" or a vague consideration. Under this new model, central government departments are now mandated to explicitly evaluate social value in all new procurements. The Social Value Advanta

At Ample Kitchen, we describe ourselves as a “social business with a commercial attitude.” This means that while we are driven by growth and innovation, our ultimate "North Star" is the impact we have on the planet and its people. The UK food system is currently failing: 26,000 tonnes of good food are wasted every day, while hospital and school meals often remain nutritionally inadequate. We built Ample to change this. Our business model isn't just about efficiency; it is a

Fuelling Champions, Feeding the Future . At Ample, we are on a mission to transform the UK sports industry into a catalyst for climate action and public health. We are pioneering the Circular Stadium Initiative, and we are looking for forward-thinking sports clubs and governing bodies to join our expanding coalition. Together, we can prove that high-performance nutrition and environmental stewardship are not just compatible, but mutually reinforcing. What is the "Farm-to-Fan"

The UK’s agricultural sector in 2026 is currently navigating a "perfect storm." While supermarkets are locked in a fierce battle for market share, farmers are bearing the brunt of geopolitical instability and rising production costs. Below is an investigation into the current pricing war, its impact on the farming community, and how Ample is positioning itself as a solution for surplus produce. 1. The 2026 Supermarket "Price War" Context The current retail landscape is domin

The UK food landscape is undergoing a massive shift. With the government’s recent mandate indicating that 50% of procurement must come from UK farmers by 2030, the public sector is actively seeking sustainable, scalable, and homegrown solutions. At Ample, we are perfectly positioned to capitalise on this mandate, and we have the pipeline and strategic partnerships to prove it. Our mission is to revolutionise public sector catering by providing high-quality, sustainable food a

At Ample, our mission has always been to simplify optimal nutrition so you can fuel your life without friction. We spend a lot of time thinking about the future of what we eat, which is why we were thrilled to read the recent "Future of Food 2.0" report developed by Strategy&, PwC's global strategy consulting business. Before we dive in, we want to extend a huge thank you to the brilliant team that authored this comprehensive study: Harald Dutzler, Stuti Sethi, Janika Albrec

A few weeks ago we hosted our very first Ample Kitchen tasting session - a critical part of our product development process. After months of recipe creation and internal testing, we took our products to key decision-makers in the NHS supply chain. Versatility and flavour came out as most impressive of our range, while the benefits of the products' nutrient density was praised as ideal for patients in hospitals (and everyone, really). We also took away a few key learnings. Lea

We need your help! For our second Plentiful campaign, we want to rescue tonnes of red skinned potatoes from going back into the ground in Lincolnshire. We've teamed up with Feeding Britain to distribute as many of these spuds before it's too late so they land on plates and not in pits. Why are the potatoes at risk of going to waste? Many major retailers prioritise "perfect" white-skinned potatoes, leaving their "unusual" red-skinned cousins behind. Because they don’t fit a s

Find out what's been happening in the Ample development kitchen.